If you wish to take a different route when conveying a message, a motion graphics video makes a great choice. Other than being visually pleasing, its fluidity is an interesting factor that can capture the attention of your audience. But, only being a visual treat will not always suffice.
There will always be a need for something that will set the mood, tone, and pace of the material. And that will be music. Whether you are working with an AVP, promotional online video, or even a TVC, you need to find the right music that will engage your audience.
Here are some of the pointers you need to keep in mind, as advised by a motions graphic designer in Denver.
1. Pick a genre
The first thing you need to do is identify the genre of the music to use. Are you all for rock, pop, or indie? Which instruments will dominate the track? Will it be strings, piano, or air-based instruments? Regardless, make sure that the beat complements the material.
2. Work with a composer
Now that you have a choice of genre, it is time to decide whether you will have a piece specifically composed for the project or use an existing one. This is where you will need to work with a reliable and competent composer.
3. Test your choices
Once you have the tune composed and recorded, you may start testing it. You can pick a sample size composed of people who will watch the material. Ask for their comments, and once you have collated all the remarks, have the material prepared for final editing and release.
These are just some of the things to keep in mind when picking music for your motion graphics video. Remember to seek the advice of reliable editors regarding this matter.