Digital Bandwagon: Transforming Your Small Business to Ride with the Techy Tide


The times, they are a-changin’ – so the song lyrics go. The world has gone digital and the revolution is not slowing down. From consumer-supplier to employee-employer, to personal relationships, digitalization has made its mark. Economists at the International Monetary Fund say has resulted from a general-purpose technology which can continuously transform, branch out, and boost productivity in many sectors and industries. For owners of small and mid-sized businesses (SMBs), the world’s move towards digitalization presents an opportunity to rebrand and connect with a wider audience. Equally important, the digitalization of the world can be a way to reorganize business structure and operations. For example, email is replacing physical letters while Skype meetings are replacing conference phone calls.

Business Software

With business applications, business owners can simplify the way they work, states Productivity tools are more than just reminders. They can also help companies to keep track of their accomplishments. Business software enables companies to do exactly that, especially if the applications are customizable and scalable. With the right software, business owners can do away with sticky notes and thick phone books. For example, an employee directory and a customer relationships management system can be built into the application. As a result, small enterprises won’t require different programs for different functions, thereby saving time and money.

Digital Marketing

With the world’s digitalization, marketing has become easier and more challenging, all at once. Easier, because online advertising campaigns help small businesses reach more customers. The internet is practically a storefront where companies can display company information, product photos, and even goals. However, it’s a tight race, and that’s where the challenge comes in. For this reason, small businesses need to work extra hard on their online campaigns to compete with big players. But, with many digital marketing agencies emerging all over the world, even SMBs can keep up with a little help from the experts.

Cloud Storage

Owners of SMBs can forget about hundreds of stacked folders and envelopes in drawers. Cloud storage provides greater accessibility to business information, data security, and disaster recovery. With cloud storage, a business owner can work anywhere on any device, at any time. While there is a growing concern regarding security risks of cloud storage, a properly designed cloud can protect data from a breach. Cloud storage fail safe solutions include file redundancy (there are multiple copies of data), encryption, and limited access to information. Additionally, small business owners don’t have to worry about costly IT infrastructures and hardware when they invest in cloud storage.

Mobile Applications

Developing a business mobile application has become important now more than ever as 95 percent of Americans are cellphone owners. Mobile applications can be used for many things. They can provide information, product prices, user accounts, news feeds, updates on sales and promotions, and quotation forms. With mobile applications, business owners have direct communication with the mobile crowd. Additionally, SMBs can use their mobile applications to earn extra income. One way to do this is through in-app advertising. Business owners with limited funding on mobile applications can go for a basic mobile application design. Technology has leveled the playing field between large enterprises and SMBs in terms of data and online marketing. For this reason, small businesses seeking to expand should invest in opportunities to elevate and upgrade their tech.