PRI vs. SIP: What’s Better for Your Business?

voip setup

The telephone revolutionized the way companies conduct business and communicate with their audience. From its earliest days to today, there have been many developments in telephony that have brought about significant improvements. While many are migrating to modern “over the Internet” technologies, some have held on to the old PRI technologies.

Before you look for a reliable SIP trunk service provider, you need to understand what each of these brings to the table.

Primary Rate Interface

PRI has been the go-to technology since the 1980s. The system delivers multiple lines of voice and data into a business’ single line. It depends upon a great deal on the infrastructure set up to deliver this service. It depends strongly on a telecommunication’s offered services as well as the structures that support them. It’s stable but is at a disadvantage because you can only be contacted via one line only, which means that your communications can be a bit stifled.

Session Initiation Protocol

As soon as the Internet gained prominence, it was inevitable that telephony would evolve right alongside it. SIP is what you know as Voice over Internet Protocol—the technology used for Skype, for instance. The advantages of SIP over PRI include the additional capability to send video calls as well as collaborate on work in real time. Additionally, several calls can be fielded for only one number due to the complexity of the layout.

Is SIP for you?

One of the biggest advantages of SIP is that it doesn’t rely on complicated infrastructure to get started. This makes it perfect for newer businesses that perhaps can’t afford to set things up. Secondly, it does leverage on modern technology to allow your company a greater reach to today’s market. Finally, SIP is more affordable in its pricing and more flexible in its plans.

If you want to get your telephony into the modern age, then SIP is certainly the way to go.