Ever since the phrase “Copy is King” became popular, copywriting became a huge celebrity in the digital marketing world. Copy today uses simpler words and concise sentences. That’s how it should also be when you’re creating copy for your product listings on Amazon.
Websites like Helium10.com have tools that can help you get the most valuable keywords for your product listings. Bringing those keywords together to create a compelling title or bullet is key to getting higher conversions. Here’s how you can have the Amazon-worthy copywriting skills that’ll attract more of your targeted audience.
1. Be a Regular Amazon Customer
You can’t play the field if you’re not in it. Knowing how Amazon works from a buyer’s point of view is a good strategy for improving your copy. Buy stuff using your laptop, desktop, tablet, and phone. Use both app and browser and take screenshots or notes that’ll help you come up with the most effective product descriptions and titles.
2. Get to Know Your Customers
This should go without saying. The best way to sell your product is to know who you’re selling it to. Gather information about their demographics, buying behavior, lifestyle, and such. This is how you’ll build trust and create loyalty.
3. Infuse Emotions in Your Product Descriptions
Get on the emotional side of your customer and help them see how your product will solve their pain point. Emphasize the benefits and what they can get from your product rather than just describing what they already know.
If you’re used to writing technical material, writing copy for your products is way simpler. It could be difficult to replace highfaluting words with the simpler ones, but practice makes perfect. After you follow these steps, think about how you’d describe your product to a friend, and use that to turn your listings into cash machines.