Marketing Projects Through Artistic Representations

Executives arranging their presentation

Human beings are visual creatures. This is why, in many seminars that speak of how to change your life, you are encouraged to put together idea boards filled with images of things you want for yourself. The same is just as true in marketing.

From Idea to Reality

Or, at least, as close as you can get before the project gets off the ground. While it is easy for many creatives to get a feel of the final look of a project when they see it on paper, not all investors and buyers have the same eye to view it the same way. This is where the artist’s impression comes in.

A Better Look

Architectural sketches and plans are great for creating a starting point for the actual structures to be built for a project. It is also the starting point for 3D models and mock-ups often displayed in showrooms, where the full plan for a project is displayed under glass.

While these scale models are great for presenting a tangible view of the project, it does not always do much to entice buyers. This is where computerised 3D models become the most useful.

What it Does

More than showcasing a 3D representation, and other experts explains that the viewers of an artist’s impression have the opportunity to see themselves inside the various areas of a project long before it is built.

Artists, based on available illustrations, can create realistic images of both exterior and interior spaces. They can even create simulations of furniture and furniture placements to allow investors and buyers to envision what the project will look like once it has been completed, styled, and occupied. These impressions can be as simple or as realistic as the artist wants, creating a perfect vision of what is in store for them.

Beyond Pictures

Other than presenting still images, the artist’s impression can also be shown as a video presentation. By creating a walkthrough, buyers and investors can virtually explore a project. Depending on the scale of the final outcome, designers can choose to showcase key points that make their project unique, highlight the best features of their work, and even simulate how specific areas of a project are meant to be utilised.

An artist’s impression can attract the right market for any project. Doing so can better assure developers and marketers of the sales they desire, securing further patronage for future projects.